Problem/Task: Lone Star developed a new Oktoberfest “Das bier Y'all” beer and wanted to launch it in a fun, tangible way.

Solution: We worked alongside the Giant Noise PR team to create an experience for various segments of Lone Star’s audience. A key effort for each launch included inspired curation of themed kits that would allow Texans to see, taste and experience the beverages for themselves in their preferred habitats — on the lake, while floating the river, during Texas-wide road trips, or in the comfort of their own home. From river-inspired goodies for Rio Jade, to an interactive Oktoberfest-themed kit with a German-inspired virtual cooking lesson, to Marfa-inspired and made products, each element of the approach was carefully considered, ensuring the media, influencer or industry member’s experience were both impactful and meaningful.

The ExBox curated and designed the contents of the Oktoberfest Lone Star Das bier Y'all beer influencer packaging campaign.

The box included:

• Beer mugs in a Texan boot shape

• German Pretzel ingredients

• QR code with a recorded baking class with a local private chef

• Lone Star branded cowboy bandana

• Oktoberfest playlist

• German Drinking games with branded items

Problem/Task: Create a campaign for a digital platform with the goal of generating brand awareness and membership sign ups.

Solution: Wander/Gather was a members-only dating club connecting people based on shared interests rather than appearance. Three weeks prior to W/G’s first launch event, we sent 120 boxes to Austin-based influencers to generate traffic via web and social media. Recipients were offered a free membership in exchange for recording a video opening their box, challenging their audience to sign up for a free trial to be a part of a new era of dating that transcends looks and places value in interests and personality traits. At the time, Tinder and Bumble did not have text prompts, indicating looks were at the forefront of decision-making in the platform. We asked influencers to get candid with their audience and discuss why it was important for them to build a relationship based on real connection vs. attraction.

The box included:

• A unique, thrifted key to open the door to “new opportunities.” Attached to the key was a link to the sign up page with a unique URL so we could track all sign-ups through this campaign.

• Additionally, we created a campaign-specific hashtag for influencers to post so we could track posting. All influencers who posted were entered into a drawing to win a curated dinner with entertainment, promoting our local hospitality partners.

Data:

• We sent out 135 boxes, resulting in ~80 posts

• W/G received 362 free trial sign-ups

• Of those free trial sign-ups, 108 converted after their 30 day trial

• W/G followers increased by 1.1k after the campaign

Problem/Task: YPO was hosting a “Taste of Mexico” themed party for their newest cohort. In order to increase attendance from the previous year, they wanted to send out invitation boxes to those invited to create anticipation and excitement.

Solution: A few weeks prior to the scheduled event date, ExBox sent each attendee a hand delivered box with an invitation. The box included even-themed gear (“A taste of Mexico”), as well as a copper shot glass meant to be brought to the event. Those who brought the glass had the opportunity to get it engraved by the owner and founder of Sertodo, Jonathan Beall.

The box included:

• Handmade copper shot glass

• Hangover kit

• A “plane ticket” to Mexico, containing a QR code that brings you to a landing page with all the information for the event like location, attire, a detailed agenda, as well as a link to RSVP

Data:

• 50 boxes were sent

• Out of the 50 sent, 50 people RSVP’d. There was so much buzz created by the boxes that an additional 17 people reached out asking to attend, prompting the event planner to create a waitlist

• The box campaign brought additional social media traffic to the event’s partners, as many guests posted about the invite

Problem/Task: Due to travel restrictions surrounding CoVID, The San Antonio Museum of Art could not host their annual party with Conde Nast and Forbes. They were unable to showcase their newest exhibition, and they wanted to identify a way to celebrate their exhibit and their 40th anniversary in a COVID-friendly way.

Solution: Our team curated a box experience so that those meant to attend didn’t miss a thing, providing an opportunity for SAMA to rekindle relationships with members and press, increasing likelihood of fundraising and online engagement.

The box included:

• Customized branding representing the San Antonio Museum of Art

• A book with their newest art exhibition on full display, with descriptions of the pieces, and a VIP ticket pass book mark

• Gift store items, including branded chocolates, beer mugs, and a branded bag

• A magazine designed by ExBox with descriptions and the story behind each product included with the box

Problem/Task: Taco Cabana wanted to celebrate Cinco de Mayo with their audience. Their goal was to engage influencers and create online content, driving followers and engagement to their digital platforms.

Solution: We created an influencer campaign in a box, with an easy step-by-step content creation + post package guide with a gift card. Influencers used this gift card to do a Taco Cabana giveaway for their followers, prompting them to create buzz and increase brand awareness for Taco Cabana’s Texas locations.

The box included:

• Cinco de Mayo decorations

• Margarita glasses

• Photo Booth props

• QR code with a Cinco-inspired playlist and instructions on how to set up the party and capture content at home, with all necessary tags and credits

• A $100 gift card from Taco Cabana inside of a burrito piñata

Problem/Task: Jill wanted a thoughtful way to congratulate her clients on their new homes. She has a small team, and with the real estate market during 2020 her time was extremely limited. She didn’t have the space to send a package to every client.

Solution: We worked with Jill to develop a “Welcome Home” package. All Jill had to do was give us the new address of her clients, and we hand deliver it once they moved in.

The box included:

• Custom scented candle, poured into a reusable whisky glass once the candle is done

• Old Fashioned cocktail kit

• Personalized knife with the closing date engraved

• One of Jill’s favorite cook books

• A curated booklet with all of the hot spots around their new neighborhood

Problem/Task: InMarket needed a way to encourage their work-from-home sales team and make them feel appreciated.

Solution: We find that building and maintaining human connection when working from home can be extremely difficult. Everyone connects differently, and that’s why we wanted to create a box that covered the 5 love languages. There’s something for everyone.

The box included:

• A personalized note from Executive Team (Words of affirmation)

• Mini cocktail kit (Acts of service)

• 30 min sand clock + InMarket branded soundproof headphones (Quality time)

• "Good to Great" by Jim Collins + an InMarket branded mug (Tangible gift)

• Socks and comfy blanket (physical touch)

CASE STUDY 1

Problem/Task: Peerless Events + Tents moved into their brand new warehouse and introduced a new line of dish ware inventory. They wanted to throw an open house with all the top event planners in Austin, TX in attendance. Their goal was to increase attendance from the previous year, to create buzz around their new inventory, and to create an experience that was different than the usual open house.

Solution: With the support of Peerless and through additional research, we compiled a list of all the top planners in Austin. We hand-delivered a personalized gift inviting them to the open house, complete with a portable camera for them to take photos with once at the event. We then had Peerless’ team collect the disposables and got them developed, sending the photos back to the event planners with a thank you note and reminder to check out the new inventory via scan code.

The box included:

• 2 champagne flutes from their new inventory line

• A bottle of prosecco

• An event-themed invite designed by our team

• A disposable camera

Data:

• 60 boxes sent

• 150 attendees (previous year was 60)

CASE STUDY 2

Problem/Task: Attendees to Peerless’s annual conference convened in Austin, TX. They needed a personalized way to welcome hundreds of attendees with some southern hospitality.

Solution: We created a box only a local could curate to really give attendees that Austin feel. Guests were greeted with the box upon arrival into their hotels, airbnbs, and homes.

The box included:

• A special “Welcome to Austin” note

• Austin’s famous jerky

• Branded Yeti koozie

• Famous El Arroyo quote book

• QR code that brings you to a curated playlist courtesy of Continental Club

• Pocket-sized guide with the must-go/classic spots curated by Taste of Koko

• Peerless Branded sunscreen + mosquito spray

• IV hydration patches